Privacy policy
Privacy Policy
Last updated: 2 May 2026
This Privacy Policy explains how Aetheris International Ltd (“Aetheris”, “we”, “us” or “our”) collects, uses, discloses and otherwise processes your personal information when you visit our website, create an account, place an order, request a return or refund, sign up to receive marketing, contact us, or otherwise interact with us (together, the “Services”).
For the purposes of this Privacy Policy, “you” and “your” means you as a customer, website visitor, account holder, or other individual whose personal information we process.
Please read this Privacy Policy carefully.
Who we are
Aetheris International Ltd is the controller of your personal information for the purposes of applicable data protection law.
Company name: Aetheris International Ltd
Company number: 16661261
Registered office: 124 City Road, London, EC1V 2NX, United Kingdom
Email: hello@aetherisofficial.com
If you have questions about this Privacy Policy, or if you would like to exercise your privacy rights, please contact us using the details above. We may need to verify your identity before responding to certain requests.
The personal information we collect
We may collect personal information directly from you, automatically when you use the Services, and from third parties.
Personal information you provide directly may include:
- your name, email address, phone number, billing address and delivery address;
- account details, such as login credentials and saved preferences, where you create an account;
- order information, such as items purchased, order number, payment method details, payment confirmations, and transaction history;
- customer support and returns information, such as messages you send to us, proof of purchase, tracking details, descriptions of issues, and photos or videos you provide in relation to faults, damage, delivery issues, returns or refunds;
- marketing preferences and any information you provide when signing up for newsletters, promotions or similar communications.
Information we collect automatically may include:
- IP address, browser type, device identifiers, operating system, approximate location derived from IP, referral source, pages viewed, products viewed, timestamps, and interactions with our website, emails or advertisements;
- information collected through cookies, pixels, tags and similar technologies, subject to your preferences and applicable law.
Information we may receive from third parties may include:
- payment and fraud-screening information from payment processors and fraud-prevention providers;
- order, dispatch, tracking and delivery status information from couriers, shipping partners and logistics providers;
- ecommerce, hosting and checkout information from our website and store platform providers, including Shopify;
- analytics and advertising information from partners who help us measure performance or show advertising, where permitted and, where required, with your consent;
- social media information where you interact with our content, contact us through a platform, or intentionally direct a platform to share information with us.
How we use your personal information and our legal bases
We use your personal information for the following purposes:
To provide the Services to you. This includes creating and maintaining customer accounts, processing orders, taking payment, dispatching goods, providing tracking, delivering products, handling returns and refunds, and sending service-related communications. We do this because it is necessary to perform our contract with you and, in some cases, to comply with legal obligations.
To manage shipping, delivery issues and international fulfilment. This includes sharing the information needed to ship and track your order, investigating missing or delayed parcels, handling delivered-but-not-received reports, and dealing with customs, duties, tax or import-related administration where relevant. We do this because it is necessary to perform our contract with you, because we have legitimate interests in running our business effectively, and, where applicable, to comply with legal obligations.
To manage returns, faults, complaints and customer support. This includes reviewing return requests, inspecting or assessing fault reports, reviewing images or descriptions you provide, communicating with you about outcomes, and keeping records of support interactions. We do this because it is necessary to perform our contract with you, to comply with consumer law obligations, and for our legitimate interests in customer service, quality control and dispute handling.
To protect our business, customers and website. This includes fraud prevention, payment-risk screening, chargeback management, account security, misuse prevention, debugging, network security and enforcing our terms. We do this because it is in our legitimate interests to secure our Services and prevent fraud, and in some cases because we are under legal obligations.
To improve our website, products and customer experience. This includes analytics, troubleshooting, service improvement, measuring website performance, understanding customer journeys and improving merchandising and communications. Where cookies or similar technologies require consent, we rely on your consent. Otherwise, we rely on our legitimate interests in improving and developing our business.
To send marketing communications and advertising. Where you have consented, or where we are otherwise legally permitted to do so, we may send you marketing about Aetheris products, launches, offers and related updates. We may also use limited information to help us measure campaigns and show you more relevant advertising. For electronic direct marketing, we rely on consent where required and may, where permitted by law, rely on the existing-customer rules for similar products. You can opt out at any time.
To comply with legal obligations and protect legal rights. This includes tax, accounting, regulatory compliance, responding to lawful requests, establishing or defending legal claims, and preparing for or carrying out a sale, merger or reorganisation of the business. We do this because we are under legal obligations and because it is in our legitimate interests to protect our business.
Where we rely on legitimate interests, those interests generally include operating, securing and improving our Services, understanding customer demand, preventing fraud, providing customer support, and protecting our legal and commercial position.
We may use automated tools to help identify unusual activity or potentially fraudulent orders. These tools are used to support fraud prevention and security processes. Where a decision could significantly affect you, we will ensure any legally required safeguards are applied.
Shopify-hosted services and enhanced processing
Our store is hosted on Shopify. Shopify processes personal information to provide hosting, checkout, infrastructure and related ecommerce services to us and to you. If Shopify Network Intelligence or certain Enhanced Services are enabled for our store, Shopify may also process relevant data based on interactions with our store, Shopify and, in some cases, other merchants in order to provide those services. You can learn more through Shopify’s Consumer Privacy Policy and, where applicable, Shopify’s privacy portal.
Cookies and similar technologies
We use cookies, pixels, tags and similar technologies to operate and secure our website, remember your preferences, understand how people use the site, and, where permitted, measure marketing and personalise advertising.
Some of these technologies are strictly necessary for the website to function, such as keeping items in your basket, enabling checkout, maintaining security, or remembering essential settings. Other technologies are used for analytics, functionality and advertising.
Where required by law, we ask for your consent before using non-essential cookies or similar technologies. You can manage your preferences through our cookie banner or any preferences tool made available on the site. You can also adjust some browser settings, but please note that disabling essential technologies may affect how the Services work.
If we publish a separate Cookie Policy or cookie list, that document should be read alongside this Privacy Policy.
How we share personal information
We may share personal information with trusted third parties where necessary for the purposes described in this Privacy Policy, including:
- website, hosting, ecommerce and checkout providers, including Shopify;
- payment processors, payment services providers and fraud-prevention partners;
- warehousing, fulfilment, logistics, courier and delivery partners;
- customer service, returns, refunds and communications service providers;
- analytics, advertising, email and marketing providers, where permitted and, where required, subject to consent;
- professional advisers such as lawyers, accountants, auditors and insurers;
- regulators, courts, law enforcement or other authorities where required by law or to protect our rights;
- a buyer, investor, successor or transaction adviser in connection with a proposed or actual merger, acquisition, financing, reorganisation or sale of all or part of our business.
We do not sell your personal information for money. However, depending on the laws that apply in your location, some uses of advertising cookies, pixels or similar technologies may be treated as “sharing”, “sale” or “targeted advertising”. Where those laws apply, we will provide any required choices or opt-out tools.
International transfers
We may store or process personal information outside the United Kingdom or the country where you live, including through service providers who operate internationally.
Where we transfer personal information outside the UK or EEA, we take steps to ensure that appropriate safeguards are in place. Depending on the circumstances, these safeguards may include adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or other lawful transfer mechanisms. You can contact us if you would like more information about the safeguards relevant to your data.
How long we keep your personal information
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, including to meet legal, accounting, tax, regulatory and dispute-resolution requirements.
As a general guide:
- order, payment, delivery, returns, refund and related customer-service records are usually kept for up to 6 years after the relevant transaction or longer where needed for legal claims or regulatory reasons;
- account information is kept while your account remains active and then for a reasonable period afterwards, subject to backup cycles and legal requirements;
- marketing preferences are kept until you unsubscribe, object, or otherwise withdraw consent, although we may keep limited suppression information so that we can respect your opt-out going forward;
- analytics and cookie-related information is retained according to the relevant cookie durations, provider settings and your choices.
We may keep information for longer where we reasonably believe there is a complaint, dispute, fraud issue, chargeback, or legal claim that requires us to do so.
Your privacy rights
Depending on where you live and subject to applicable law, you may have the right to:
- request access to the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your information in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain processing, including direct marketing;
- withdraw consent where we rely on consent;
- request portability of certain data;
- opt out of certain uses of data for targeted advertising, sale or sharing where such rights apply to you under local law;
- complain to the relevant supervisory authority.
If you are in the UK, you also have the right to complain to the Information Commissioner’s Office. If you are in the EEA, you may complain to your local supervisory authority.
To exercise your rights, please contact us at hello@aetherisofficial.com. We may ask for information to verify your identity before completing your request. Certain rights are not absolute, and exemptions may apply.
Marketing choices
You can opt out of marketing emails at any time by clicking the unsubscribe link in the relevant message or by contacting us at hello@aetherisofficial.com.
If you opt out of marketing, we may still send you non-promotional communications, such as order confirmations, shipping updates, returns communications, refund updates, account notices, or messages required by law.
Children’s privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information online from children under 13 without appropriate consent.
If you are under 18, please use the Services only with the involvement of a parent or guardian. If you believe that a child has provided us with personal information in breach of this section, please contact us so that we can take appropriate steps.
Third-party links and services
Our website may contain links to third-party websites, apps, plug-ins or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy notices before providing them with your information.
If you choose a third-party payment method, express checkout option, social media login, or other third-party feature, that provider may process information under its own privacy terms as well as ours.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations. When we do, we will update the “Last updated” date at the top of this page and take any other steps required by applicable law.
Contact us
If you have questions, requests or complaints about this Privacy Policy or our use of your personal information, please contact:
Aetheris International Ltd
124 City Road
London
EC1V 2NX
United Kingdom
Email: hello@aetherisofficial.com
Nothing in this Privacy Policy limits any rights you may have under applicable data protection law. Where local law gives you additional rights or protections, those rights and protections will take precedence to the extent required by law.